Position the movie as an amazing, fun, and action-packed roller coaster ride. The summer blockbuster you can’t miss out on.

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Commercial strategy
Let’s learn people how to deal with the exciting zombie outbreak aka Army of the Dead.

In a dark and abandoned theatre a zombie limps towards the camera. As he walks into the light he regains his posture and we see it’s Gio.

 

But, he’s not alone. 

 

From the darkness rises a magical hero, a Las Vegas survivor; Hans Klok. 

 

Together, Gio and Hans Klok teach our viewer how to deal with Hanwe, a pesky Elvis Presley zombie. But what to do when all else fails?