The primary goal is to elevate the concepts to a style that fits Gorillas.

First and foremost, it needs to feel authentic and genuine. To have your finger on the pulse and feel current, with a bold modern style that should come across in all aspects of the content. That said, it also needs to feel approachable - Gorillas is a brand you can rely on.

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Commercial strategy

You need to find talent that embodies the Gorillas ideals - both for the rider and for the customers. Members of Gen Y and Gen Z that have a fresh, current look, energetic and confident with lots of character. Diversity is key both in terms of ethnicity and body type.

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Creative Director: Tom Tittulaer

Producer: Mitchel ten Haken

Director: Kim Roest & Mads Baekkevold

DOP: Amit Kumar & Floris Verweij

Animatie en Edit: Olle Wieten
Art Director and Food Stylist: Fabiënne Key

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